The city of Saginaw has launched a new marketing campaign that includes a new logo treatment. The city hopes the logos will be used by local businesses and industries to reinforce what the city has to offer.
City officials said residents will start seeing the message pop up throughout the community on banners, billboards, social media and elsewhere. Community organizations are being invited to use the new logo and help share the message.
The city developed the campaign using research that included stakeholder interviews and an online survey, which had more than 1,000 responses. The survey asked questions about residents’ attitudes toward Saginaw’s redevelopment progress.
Along with the new logo treatment, Saginaw has released a new brand video, focusing on the city’s identity and highlighting the determination and strength of residents: